WHAT IS A TRUE ROSE?

For centuries, dry rose wine has been a staple in the south Of France, Where it is widely embraced as the best lunchtime, seaside, and wine. Particularly in the coastal Provence region, the heart of the world's dry rose production, a passion for dry pink permeates the culture. Provenqal citizens know Erom centuries of winegrowing history that vin rose pairs with virtually anything, all year round. In fact, French rose new wine in France.

In North America, however, some consumers still equate pink with sweet,remembering encounters in decades past with sugary White Zinfandel. Yet, as rosé experiences a global rebirth and wine consumers become more
knowledgeable, North American wine drinkers are discarding the misperception that dry rose wines are the same as sweet blush wines. They're discovering the joy of what some call the world's most versatile wine.

So what is a true rose? First, rose is a category of wine — just as white and red are categories. It takes its name from the French word for pink. Within the rose category you'll find a variety of styles, some fuller, some lighter.

Even within a single wine-producing region, such as Provence, roses will display a range of colors, textures, and flavors. Yet all Provence roses have some common characteristics: on the palate they tend to be fresh, crisp,bright, and dry. A typical American blush wine contains nearly seven times as much residual sugar per liter as a Provenqal rose.

French rosé is by definition NOT SWEET!